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Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches.
Sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.
While it’s fair to say that the mechanics of a successful local SEO campaign are similar no matter the client your sales prospect doesn’t want to feel like they’re one of a conveyor belt of clients.
If your prospect has been burned by SEO agencies in the past—or they are considering making a significant investment in your local optimization solutions—they’re likely to ask for guarantees.
There is an abundance of statistics and quotes from seasoned experts which highlight the importance of local SEO.
Showcasing your expertise via your blog will likely help you to build your lead pipeline, but you can also pass specific post links to prospects as they relate to questions and topics discussed during the pitch and presentation stages.